WILLIAM LASSITER

RALEIGH, NORTH CAROLINA

William Lassiter is one of the most creative guys that I ever met. Behind each of his videos that he creates a beautiful message, especially for us black men and women. Be on a lookout for this guy, and if you want to work with him, make sure you follow his IG: lassiterfamilyproductions

KLVO: How did you start as a creative director?

WL: I originally wanted to become an author and write books. When I was in high school I was the editor of the newspaper and in charge of editing videos. Once I hit college it became a passion my sophomore year, I started taking video production classes instead of just one specific area. That way I learned about all aspects of the job. Learning different perspectives add to the joy of the entire thing. I launched my business last summer when I released my documentary about my love life. Since then, I've done a two-season series called A Letter to Myself which was used as a venting platform for people who chose to either talk to a younger or older version of themselves. 

KLVO: What is your main goal? 

WL: My main goal is to eventually have my own physical building dedicated to production whether it be video, photography, scripts, film, etc. Really anything related to the arts since our generation is very well connected to the artistic things in life.

KLVO: Who are you inspired by? and would you like to work with them?

WL: Who am I inspired by..my number one is definitely Kanye West. Although he is scrutinized constantly I still look at his work in awe. Spike Lee is another inspiration to me as well. Lastly, Nipsey Hussle would be the greatest inspiration just based on how much he loved and cared for people.  Of course, I would love to work with either

of them.

KLVO: Why do you think black love and mental health are important? What message are you trying to give to the people who are the same age group as me and you?

WL: The love between two people is beautiful, but between two black people are heavenly. It's something that can't really be described but needs to be captured. As far as mental health, black mental health is single-handed to be one of the most overlooked problems in society.

It honestly took me a while to truly understand how important it was until I started going to therapy. Just because you go to therapy does not mean something is wrong with you. The message I am trying to get across to people in our age group is that it's okay to not be okay, it's okay to ask for help. Lastly, if you have something you do whether its pictures, videos, art...do it wholeheartedly and purely. 

KLVO: What do you have plans for us? Whats is coming soon?

WL: Honestly, right now I have a lot of things in my "vault" that have yet to be released but other than that I'm working on small cameos. There's a lot more in store.